1. Who We Are

Ridgeway Consultants provides digital marketing, marketing consultation, content creation, AI-generated video production, campaign management, and related digital services.

Our website address is:

ridgewayconsultants.co.uk

In these Terms and Conditions, “Ridgeway Consultants,” “we,” “us,” and “our” refer to Ridgeway Consultants. “Client,” “you,” and “your” refer to any person or organization using our website or purchasing our services.

2. Eligibility

You must be at least 18 years old and legally capable of entering into a binding agreement to use our services.

When acting on behalf of a business or organization, you confirm that you have the authority to accept these Terms and Conditions on its behalf.

3. Our Services

Ridgeway Consultants may provide services including:

• Digital marketing strategy
• Social media marketing
• Paid advertising management
• Search engine optimization
• Content marketing
• Lead-generation campaigns
• Marketing consultation
• AI-generated video production
• AI spokesperson and avatar videos
• Promotional and explainer videos
• Scriptwriting and creative development
• Video editing and voiceover production
• Campaign reporting and optimization

The specific services, deliverables, timelines, prices, and responsibilities for each project will be described in a proposal, quotation, invoice, service agreement, or statement of work.

4. Proposals and Project Scope

Any proposal or quotation provided by Ridgeway Consultants is based on the information available at the time it is prepared.

A proposal may remain valid for the period stated within it. If no validity period is mentioned, we may revise or withdraw the proposal before it is formally accepted.

Work that falls outside the agreed project scope may require:

• A revised quotation
• Additional fees
• An extended delivery timeline
• A separate written agreement

No additional work will be included unless it has been approved by both parties.

5. Client Responsibilities

To help us complete the project successfully, you agree to:

• Provide complete and accurate information
• Supply requested content, files, branding, and access details
• Respond to questions and approval requests promptly
• Review deliverables within the agreed timeframe
• Provide clear and consolidated feedback
• Ensure that supplied content does not violate third-party rights
• Obtain necessary licenses, permissions, and consent
• Use the completed work lawfully and responsibly

Delays caused by missing information, late feedback, unavailable access, or delayed approvals may affect the project schedule.

6. Fees and Payment

The fees for our services will be stated in the relevant proposal, quotation, invoice, or service agreement.

Unless otherwise agreed in writing:

• A deposit or advance payment may be required before work begins
• Remaining balances must be paid according to the agreed payment schedule
• Recurring services must be paid before or at the beginning of each billing period
• Advertising budgets and third-party expenses are separate from our service fees
• Final files may be withheld until all outstanding amounts are paid

The client is responsible for any applicable taxes, payment-processing fees, bank charges, or currency-conversion costs.

7. Late Payments

Invoices must be paid by the due date stated on the invoice.

If a payment becomes overdue, Ridgeway Consultants may:

• Pause active campaigns
• Suspend access to deliverables
• Delay project delivery
• Stop recurring services
• Withhold final files
• Terminate the project or service agreement

Project timelines may be revised when work is suspended because of an overdue payment.

8. Advertising Budgets and Third-Party Charges

Advertising budgets paid to platforms such as Google, Meta, LinkedIn, TikTok, or other networks are separate from Ridgeway Consultants’ management fees.

The client is responsible for:

• Advertising spend
• Platform charges
• Software subscriptions
• Stock media licenses
• AI-tool usage costs
• Domain and hosting expenses
• Other approved third-party costs

Ridgeway Consultants is not responsible for price changes, billing errors, account restrictions, or decisions made by third-party platforms.

9. Cancellations and Refunds

Cancellation terms may be specified in the relevant proposal or service agreement.

Unless otherwise agreed:

• Deposits and advance payments become non-refundable once work begins
• Fees for completed work are non-refundable
• Third-party costs and advertising spend are non-refundable
• Custom video, creative, strategy, and campaign work cannot be returned
• Recurring services must be cancelled before the next billing period
• Any completed work up to the cancellation date must be paid for

A refund may be considered only when Ridgeway Consultants has not begun the agreed work and has not incurred costs on the client’s behalf.

10. Revisions and Feedback

The number of included revisions will be stated in the project proposal or agreement.

A revision means a reasonable adjustment to an agreed concept. It does not include:

• A completely new concept
• A change in the original project direction
• Additional videos or deliverables
• New scripts after approval
• Recreating approved work
• Requests outside the agreed scope

Additional revisions may be charged separately.

The client must provide feedback within [number] business days of receiving a draft. If no feedback is received, the project timeline may be extended or the work may be considered approved.

11. Client Approvals

The client is responsible for reviewing and approving:

• Marketing copy
• Scripts
• Designs
• Videos
• Voiceovers
• Advertisements
• Targeting selections
• Landing pages
• Campaign settings
• Final deliverables

Once content has been approved and published, changes may require additional fees.

Ridgeway Consultants is not responsible for errors, omissions, or claims that the client approved before publication.

12. Digital Marketing Services

Digital marketing performance can be influenced by competition, market conditions, audience behavior, platform algorithms, advertising budgets, website quality, pricing, and other factors outside our control.

We will use reasonable professional efforts to improve performance, but we do not guarantee:

• Specific revenue
• A fixed number of leads
• Particular search-engine rankings
• Viral content
• Guaranteed sales
• Advertising-account approval
• Continuous campaign availability
• A specific return on investment

Any forecasts, projections, or estimates are provided for planning purposes and are not guarantees of future performance.

Advertising claims and client-provided claims must be accurate and supportable. U.S. Federal Trade Commission guidance requires advertising to be truthful, non-deceptive, and appropriately substantiated.

13. AI-Generated Video Services

Some deliverables may be created or enhanced using artificial intelligence tools, including:

• AI avatars
• Synthetic voices
• Generated images
• Generated video scenes
• Automated animation
• Script-generation tools
• Editing and enhancement software

AI-generated outputs may occasionally contain inaccuracies, unexpected elements, visual inconsistencies, pronunciation errors, or technical limitations.

The client must review and approve all AI-generated content before using or publishing it.

We do not guarantee that AI-generated material will be completely unique or that similar outputs will not be generated for other users.

14. Voice, Image and Likeness Permissions

When you provide photographs, video recordings, voice samples, names, logos, or other identifiable materials, you confirm that you have all necessary rights and permissions to use them.

You authorize Ridgeway Consultants and its approved service providers to process these materials solely for delivering the agreed services.

You must not provide another person’s voice, image, identity, or likeness without their informed permission.

Ridgeway Consultants may refuse requests that appear deceptive, unlawful, misleading, harmful, or unauthorized.

15. Intellectual Property

The client retains ownership of materials provided to Ridgeway Consultants, including existing logos, trademarks, photographs, videos, and brand assets.

Ridgeway Consultants retains ownership of:

• Internal systems
• Templates
• Processes
• Marketing frameworks
• Production methods
• Reusable design elements
• Software and automation workflows
• Pre-existing intellectual property

Subject to full payment, the client will receive the usage or ownership rights described in the relevant proposal or agreement.

Third-party materials, stock assets, fonts, music, software, AI outputs, plugins, and platform-generated elements remain subject to their respective licenses and terms.

The copyright status of AI-generated material can depend on human contribution and applicable law; therefore, copyright or exclusivity cannot be guaranteed for every AI-generated element.

16. Client-Provided Materials

The client confirms that all materials supplied to Ridgeway Consultants:

• Are owned by the client or properly licensed
• Do not infringe copyright or trademark rights
• Do not violate privacy or publicity rights
• Are not defamatory, deceptive, or unlawful
• May legally be used for the intended project

The client is responsible for claims arising from materials or instructions they provide.

17. Confidentiality

Both parties agree to take reasonable steps to protect confidential information received during the business relationship.

Confidential information may include:

• Business plans
• Marketing strategies
• Customer information
• Login credentials
• Financial information
• Unpublished content
• Campaign data
• Internal documents

Confidentiality obligations do not apply to information that:

• Is already publicly available
• Was lawfully known before disclosure
• Is received legally from another source
• Must be disclosed under applicable law
• Is independently developed without confidential information

18. Portfolio and Promotional Use

Unless otherwise agreed in writing, Ridgeway Consultants may display completed and publicly released work in:

• Our website portfolio
• Social media profiles
• Proposals and presentations
• Case studies
• Marketing materials

We will not disclose confidential campaign data, private information, or unpublished materials without permission.

Clients who require complete confidentiality must notify us in writing before the project begins.

19. Third-Party Platforms

Our services may depend on third-party platforms, software, applications, or service providers.

These may include advertising networks, social media platforms, analytics providers, AI platforms, hosting services, email providers, payment processors, and creative tools.

Ridgeway Consultants does not control these third parties and is not responsible for:

• Platform downtime
• Algorithm changes
• Account suspensions
• Policy changes
• Data loss
• Service interruptions
• Advertising rejections
• Increased costs
• Platform errors
• Changes to features or functionality

Your use of third-party services may also be governed by their own terms and privacy policies.

20. Account Access and Security

Where account access is required, the client agrees to provide authorized and accurate access credentials.

The client remains responsible for:

• Maintaining account security
• Using secure passwords
• Enabling appropriate security measures
• Removing access when the relationship ends
• Informing us of suspicious activity

We will use provided access only to perform the agreed services.

21. Acceptable Website Use

You agree not to use our website to:

• Violate applicable laws
• Attempt unauthorized access
• Upload viruses or malicious software
• Interfere with website functionality
• Copy website content without permission
• Collect visitor information unlawfully
• Misrepresent your identity
• Submit fraudulent enquiries
• Infringe intellectual-property rights
• Engage in abusive or harmful conduct

We may block or restrict access when misuse is suspected.

22. Website Information

We aim to keep the information on our website accurate and current. However, website content is provided for general information and may be updated without notice.

Nothing on our website constitutes legal, financial, tax, or other regulated professional advice.

You should obtain independent professional advice before making decisions that require specialist guidance.

23. Third-Party Links

Our website may contain links to external websites or services.

These links are provided for convenience only. Ridgeway Consultants does not control and is not responsible for third-party content, availability, security, products, services, or privacy practices.

Accessing an external website is at your own discretion and risk.

24. Disclaimer of Warranties

Our website and services are provided on an “as available” basis to the extent permitted by law.

We do not guarantee that:

• The website will always be available
• The website will be completely error-free
• Every campaign will achieve the client’s preferred result
• Third-party platforms will remain available
• AI-generated content will always be free from inaccuracies
• Our services will meet every individual expectation

Nothing in these Terms excludes rights or warranties that cannot legally be excluded.

25. Limitation of Liability

To the fullest extent permitted by law, Ridgeway Consultants will not be liable for indirect, incidental, special, punitive, or consequential losses, including:

• Lost profits
• Lost opportunities
• Lost data
• Loss of goodwill
• Business interruption
• Platform suspension
• Advertising-account restrictions
• Third-party service failures

Where liability cannot be excluded, our total liability relating to a particular project will not exceed the amount paid to Ridgeway Consultants for the service giving rise to the claim, unless applicable law requires otherwise.

26. Indemnification

You agree to indemnify and hold Ridgeway Consultants harmless from claims, liabilities, damages, costs, and reasonable expenses arising from:

• Materials you provide
• Instructions you approve
• Your products or services
• Your use of completed deliverables
• Unauthorized use of another person’s content or likeness
• Misleading or unlawful marketing claims
• Your violation of these Terms
• Your violation of third-party rights

This section applies only to the extent permitted by applicable law.

27. Force Majeure

Ridgeway Consultants will not be responsible for delays or failure caused by events beyond our reasonable control, including:

• Natural disasters
• Internet or power failures
• Government restrictions
• Platform outages
• Cybersecurity incidents
• Labour disputes
• Public-health emergencies
• War or civil unrest
• Failure of third-party suppliers

We will take reasonable steps to resume services when possible.

28. Suspension and Termination

We may suspend or terminate services if:

• Payments remain overdue
• The client breaches these Terms
• Required information is repeatedly withheld
• The project involves unlawful or harmful activity
• The client engages in abusive conduct
• Continuing the service creates legal or reputational risk

Upon termination, the client must pay for all work completed and approved costs incurred up to the termination date.

Sections intended to survive termination, including payment, confidentiality, intellectual property, limitation of liability, and indemnification, will remain effective.

29. Privacy

Our collection and use of personal information are governed by our Privacy Policy.

By using our website or submitting information, you acknowledge that your information may be processed according to that policy.

30. Changes to These Terms

We may update these Terms and Conditions to reflect changes in our services, business practices, technologies, or legal obligations.

The latest version will be published on this page with an updated revision date.

Continued use of our website or services after an update means you accept the revised Terms.

31. Governing Law

These Terms and Conditions will be governed by the laws of [Insert State and Country], without regard to conflict-of-law principles.

Any dispute will be handled by the courts located in [Insert City, State and Country], unless another dispute-resolution procedure is agreed in writing or required by law.

32. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force.

The invalid provision will be interpreted or replaced in a manner that most closely reflects its original purpose while remaining legally enforceable.

33. Entire Agreement

These Terms, together with our Privacy Policy and any accepted proposal, quotation, invoice, or service agreement, constitute the agreement between Ridgeway Consultants and the client.

Where a signed service agreement conflicts with these website Terms, the signed agreement will take priority for the relevant project.

34. Contact Us

For questions about these Terms and Conditions, contact:

Ridgeway Consultants
Email:         info@ridgewayconsultants.co.uk
Phone:      +92 326 2137596
Address:   Summya Sky View, Dr Ziauddin Ahmed Road, Civil Lines Karachi.
Website:    ridgewayconsultants.co.uk

Subject line: Terms and Conditions Enquiry